Crucial Influence®

When facing persistent, resistant challenges, leaders often surrender to poor results or invest in change efforts that waste time and resources. Crucial Influence® draws on five decades of social science research and work with successful leaders around the world to teach leaders at every level—from aspiring leaders to top executives—how to achieve better results by changing human habits that are extraordinarily difficult to alter—especially those that mire down teams and organizations.

• Preview the Six Sources of Influence—personal, social, and structural factors that if changed generate new behaviors and results.
• Learn that persistent problems have multiple causes.
• Diagnose problems to prescribe the most effective and comprehensive solution.
• Explore ways leaders in your organization can implement the Crucial Influence^® model.